Simple, Wholesome Ingredients Providing Natural Nutrition

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Multi Award-Winning Small Business With A Big Heart

Specialising in straight-forward, high quality raw and dry dog and cat food, plus natural, grain free treats.

Welsh Business

Based in Carmarthenshire with all main recipes made in the UK.

Next Working Day Delivery

FREE on orders over £50. Delivering across the UK.

Customer Care

Renowned for superb customer service. Got a question? Please get in touch.

Exceptional Recipes

Simple, beneficial ingredients perfect for your fussy eaters, sensitive dogs, senior canines and growing puppies.

Guilt-Free Treats

Fantastic range of natural dog treats, including 100% meat options, training bites and long-lasting chews. All grain free.

Trade Accounts

Successfully working alongside independent pet stores, dog groomers, dog walkers and boarding kennels.

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Five Stars

"5* food from 5* people. My Alaskan Malamute is so fussy!! He'd never eat kibble before these! The Grain Free Duck is his favourite option."

Can't Wait To Be Fed

"Myfi loves the Hypoallergenic Chicken. She can't wait to be fed! She has a lovely temperament, a nice shiny coat and is healthy and full of energy. Thanks!"

Well, That Says It All

"I'd planned to mix in the food to gradually swap her over but this morning she's picked out all your food and eaten that first. That's got to be a good sign!"

Informative Blog

"I just read your blogs and website in full; one of the best I've read! You give a lot of scientific or research-based reasons for doing things. Well done!"